Micromax is all set to launch the Yu Yureka Black on the 1st of June. Micromax, which was among the most popular smartphone brands in India at one point of time, used to give Samsung a run for its money. While the company has lost out on its market share over the years, it is now trying to claw back. Micromax had created the Yu brand of smartphones to create a more ‘trendy’ and ‘young’ image of the brand which was usually seen as a ‘budget’ brand or a poor man’s Samsung.
Yu Yureka Black launch
The Yu Yureka Black was announced earlier in May but the launch has only been confirmed now as the company has been sending out media invites. The phone will be launched at an event on the 1st of June. It has been confirmed that this is indeed a new smartphone and not a new color variant. The invite that Micromax has sent out says ‘Yureka is back in black’ and ‘Break Rules. Shatter Stereotypes’.
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Processor and RAM
The phone is powered by a 1.5 Ghz Octa core Qualcomm Snapdragon 615 processor and it comes with 2 GB of RAM. What this means is the processor has Octa cores in the CPU and 2 GB of RAM ensures the phone runs smoothly with multiple applications open simultaneously. The YU Yureka Plus also packs in a graphics processor, and 16 GB of internal storage and does not support expandable storage.
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The YU Yureka Plus runs Android 5 OS and is powered by a 2500 mAh battery. It’s a Dual SIM Smartphone, and connectivity options on the YU Yureka Plus include, GPS, HotSpot,,, Bluetooth.
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The main camera on the YU Yureka Plus is a 13 MP shooter with Auto Fo, Video Recording. The smartphone also has a Front Facing Camera capable of shooting 5 MP selfies.
As of now, we do not know about the plans the company has for the phone. However, it is expected that the Yu Yureka Black will be a powerful device. Micromax has a lot of hopes from the phone as this is their attempt to get back into the markets. Micromax has been hit adversely by the large influx of China-based brands in the Indian markets. The company is also working on the expansion in the Russian smartphone markets.
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The Yu brand of smartphones has been around since 2014. Micromax has, however, launched only 9 phones in this brand in the past two years, with the last of them coming out in the August of 2016. Rumors had been making rounds that Micromax might shut down the Yu brand of phones. However, the announcement of the Yu Yureka Black shows that there’s still hope.
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