Email marketing has been a powerful marketing tool which has been reaching millions of website developers globally. Enterprises have made tonnes of sales through simple email marketing techniques. This method has been slowly giving up to other robust SEO strategies such as content marketing. As a result, some people running e-commerce sites still do not use this method.
Using Social Media alongside Email Marketing
However, social media like a marketing channel can revive this method of marketing. For instance, social media can restore the full lead generation potential of email marketing. Using social media alongside email marketing can be a worthwhile idea, especially in ensuring there is a safe competition environment for all the parties involved.
Incorporating social networks in the SMM campaign can help your business increase its outreach, expand the social media following increasing the number of subscribers and uncovering the key influencers to the brand you are marketing.
1. Include Social Icons in your web design.
Incorporating CTA icons together with social icons can be an excellent idea. Besides, a person can include SEO keywords in the post and content. This approach is essential for ranking a website in the search engines.
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2. Share Newsletters
The social “share” buttons on social media sites are one of the most incredible features of social media. Giving newsletters and encouraging sharing is one of the methods of ascertaining content relevance. Google awards this sharing through placing a site high on the SERPs. In some studies, the share buttons encourage high CTR. The high CTR is known to come from the social networks like Twitter, Facebook, and LinkedIn.
3. Use code for live social feeds.
Using live feeds can prove to be an important aspect of marketing. First of all, live feed can stream fresh filtered content appearing for the user as they peruse your web content. This process can involve hiring a qualified coder to program the website differently.
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4. Hold a contest.
Games help to promote your content, products or engage your audience. You can give a promotion or a freebie to encourage the people to participate in your contest. To join, make the person play on a social channel such as Facebook or opt in for email in exchange of playing. This method can help your SEO as well as collecting email lists for your marketing campaigns.
For any online business, getting a steady communication with your clients is a must have. Companies have succeeded in this regard through the setting up of successful email marketing campaigns. However, this method has slowly been going out of use due to the availability of other robust methods. Social Networks can be the thing that a holding the success of your email marketing campaign. For instance, social media can include aspects such as testimonials, sharing as well as some call-to-action buttons for performing some of the most important tasks such as subscription.
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