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How to build your social media presence-Complete guide

social media presence
Written by bheru lal gaderi

Social media has enormously changed the course of human life. There was a time when the sad news of a beloved’s demise would reach months later traveling across several seas and oceans, whereas now, messages are sent faster than the speed of stimuli. so let’s talk about social media presence.

Social Media Presence


Connect with People by Social Media Presence

The social media presence is a dire necessity in this 21st ultra urbane tech-savvy century. It is quick, transparent, never failing, informative, alerting, and educational and the list is endless. At no juncture in the human history has humankind ever been able to engage, reach and connect with people both locally and globally.

Instant Communication

Instant communication is the most important feature of social media, conversations in real time between business partners, clients, members, customers etc. offers an opportunity to gain more understanding, share ideas and interests, enabling the skill of analyzing and refining trends, services, and products to suit the market value. The presence of the brands in the social media makes it more demonstrative and accessible promising loyalty to the consumer’s needs and making the business a better competitive place with the feedbacks.


Advertisement, another remarkable feature of the social media has made lives easy. Ads on social media have promoted brands to profits of billions; have helped people in creating new business, endorsements, and deals. Touching videos, professional photographs, and contents are rapidly shared in the social media, which not only increase the recognition and value of the brand but also boosts the number of the customers.

Social Media Platforms

Apart from improving sales, the presence of brands on different social media also helps in providing the ability to access the brand’s web page through more other users. There are different ways to build a brand on different social media. Below is a simple guide for various social media platforms.


social media presence

It is the biggest and the most powerful social network in the world almost the size of Germany.


Adverts can be created on Facebook for brand awareness objective which helps in connecting with an audience who are most likely expected to recall the advert- this depends on how long the user looks at the page. First, make a passion page related to a relevant passion.

Engage the Visitors

Users are usually willing to like a page with similar interest than an unknown brand. Share and post interesting, organic and evergreen content on the page to engage the visitors, with time when the views increase simply share some blog posts of the brand more related to the passion; this will easily make the users visit the brand site. The advert launched now will find a good place, as the traffic to the brand has increased.

Increase Traffic

With social media presence increase in traffic run more advertisements for the brand aiming the website visitors for page likes, opt-ins, driving traffic, and sales. Likes are a very important factor on Facebook for brands as they show the credibility, authenticity, and popularity of the brand. A brand’s image can simply be determined by the number of the ‘k’ and ‘M’ likes it has.


Regular likes ending up in more than thousands and millions show the future potential for business, Facebook fans are usually potential customers and to see the best results to boost, the promotional dollar is an excellent idea. Likes also beat the competitors on Facebook creating a competitive advantage. Likes also bring up high search engine ranking factor promoting the brand not only on Facebook but other social media.

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social media presence

With 255m active monthly users, Twitter is commonly known as a fastest growing ‘in moment platform’, the best Twitter hack is to be real quick, smart, and well engrossed in grooming in using exact words precisely.

Hashtag Followers

After creating a Twitter page of the brand, interacting with like-minded followers through hashtag is an effective method of promoting brands on Twitter. Keeping things simple, direct and smart works if it’s a blog post of the brand make it as informative and straightforward as possible.

Sharing Quality Content

Sharing quality stuff is another better thing; Twitter is more of reading and than attractive photos of Instagram make sure each word is worth the reader’s time.

Action on Engagement

Replying to each complaint or query engages the brand with customers of Twitter shows how responsible and customer friendly the brand is.

Stay Active

Staying active is another important thing, if people share the contents of the brand, then the brand should also share some of their remarkable contents in a way to alter it into a story or an emotional event and promote more retweets, followers, and fans. Sponsoring a contest will engage and bring more people, and being careful with the message and words is another important thing. With growing fans in this method, the brand’s image will slowly and steadily increase, keep in mind- be strong, sincere, and rugged.

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social media presence

It is an online mobile- photo sharing site, pictures and videos can be easily shared either publicly or privately here. It’s connected to other social media sites like Facebook, Twitter, Tumblr, and Flickr.

Create Profile

First create a business profile on Instagram posting contents related to the brand, write about the brand in the bio and also paste the link to the website of the brand, be precise and smart with words. Build an email or phone list and convert the page followers into subscribers whom you can also message on phone or other social networking sites. Link this account to other social accounts and always be regular,

Post Content

posting engaging contents daily is a good method to engage with the followers, visual marketing is the latest trend make full use of it. Searching for influencer accounts which have a large number of fans and then asking the one which matches the niche to ‘shout out’ for your brand is the best promotional method. In this barter system, your brand name will also need to promote or post their contents.

Use Hashtag

Using appropriate and proper hashtag is another effective way to get more followers.

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Build a good fan base

organizing the contest, using geotagging and creating teasers are the best methods to engage fans. Creating style-guide, insta stories and content calendar will bring more followers along with paid campaigns to target and build a good fan base.


social media presence

It is a photo sharing website usually known as ‘catalog of ideas’.

Pick up Topics

The visual market is the latest trend, try picking up brand peripheral topics. Think about topics related to the lifestyle of people touching all aspects.

Pin the Pictures

Pin the pictures in the right and creative way, only high-quality vertical images gain more views, place the important pictures in the center and flag the most important ones, an attractively pinned smart named board, and a humanized brand gets more visitors. Partner with influential guest pinner, this will help in attracting new followers in a good speed. Pinning good touching videos with a meaningful message will assist in making the brand look more concerned, authentic and trusting.


smart named board and a humanized brand gets more visitors. Partner with influential guest pinner, this will help in attracting new followers in a good speed. Pinning good touching videos with a meaningful message will assist in making the brand look more concerned, authentic and trusting.

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Promote the brand

Promote the brand on other social media too; this will attract more and more followers. Concentration on variety is a must, promoting only one idea or monotonous content doesn’t work on Pinterest. Finally, inspire the audience with meaningful thoughts; always think out of the box.

Guest Post By- Vikas Binda

Guest Arthur

Author Bio: Vikas is an expert at providing high-Quality SEO services.His SEO expertise is used by companies to build trust and audience for their content.Due to many years of experience in this field, he knows what works best for building your brand.

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About the author

bheru lal gaderi

Hello! My name is Bheru Lal Gaderi, a full time internet marketer and blogger from Chittorgarh, Rajasthan, India. Shouttermouth is my Blog here I write about Tips and Tricks,Making Money Online – SEO – Blogging and much more. Do check it out! Thanks.


  • I agree to most of the points. I also feel that you need to pick 2 or 3 social media channels and focus on building them. If you spread yourself too wide, you may loose pace.

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